In early January, Samsung will not appear at CES in the usual way. Instead of setting up a traditional pavilion within the exhibition, the company announced that it will take a different route by setting up a completely independent exhibition hall at The Wynn Hotel.
There, Samsung intends to offer an experience designed in a style that combines museum and art galleries techniques to showcase its latest innovations. The company has already hinted that it is ready to unveil new TVs, displays and smart home solutions at this location.
In addition to its role as an exhibition space, the Samsung Hall at The Wynn will provide an integrated environment that allows the organization of presentations, events and technical forums, in addition to holding business sessions and consultations with key partners and clients in one place.
According to the official statement, this step embodies a commitment to shifting the concept of participation in exhibitions towards an approach that focuses on the visitor experience rather than simply changing the location.
Samsung also plans to showcase its unified approach to AI and articulate its overall business vision during CES. The Wynn website gives it a wider space to display its innovations without restrictions, and enables it to communicate its strategy and vision for artificial intelligence in all its details, while highlighting the real value that this trend can add to the lives of users.
Through designing the hall, the company aims to reduce crowding and enhance the quality of events to ensure a deeper and richer experience for visitors.
Attendees will be able to explore the artificial intelligence capabilities that Samsung relies on, which provide continuous and seamless connectivity at any time and from anywhere, within a hyper-connected system in which software and artificial intelligence work side by side to transcend the limits of traditional hardware. Samsung believes that this integration is what distinguishes it and makes it able to provide an experience that no one else can provide.
