Samsung Electronics Middle East and North Africa unveiled the “AI Home” experience in Dubai, a living embodiment of how artificial intelligence can reinvent the space in which we spend most of our time: the home. Over three days, guests entered a completely redesigned home under the theme: “The AI Home: The Future Starts Now” and explored how advanced technologies can elevate everyday moments and turn them into more valuable experiences.
“It was not an AI Home experience.” Smart Home” Just a fixed technical presentation, but an integrated narrative journey. Through the different rooms and moments, visitors experienced the unified Samsung system of Bespoke AI, Vision AI, Galaxy AI and the SmartThings application, which integrate to create a space that learns, anticipates and supports the rhythm of modern life.
“Over the course of three days, Samsung welcomed some of the region’s top content creators, influencers, opinion leaders, players and partners, giving them a first-hand look at how design, technology and lifestyle merge in the AI Home.” Smart home To enhance comfort, creativity, health and entertainment in more valuable ways.
AI Home: Designed for Life
At the heart of this transformation is Samsung’s AI-powered innovations. Bespoke AI redefines home appliances by predicting needs and enhancing efficiency, while Vision AI elevates the entertainment and connectivity experience, making every interaction easier and more personal. Seamlessly integrated across devices, Galaxy AI empowers users with smarter tools for productivity, creativity and health. Together, these technologies create an integrated system that adapts to different lifestyles, making every moment inside the home more meaningful and seamless. The event concluded with Samsung receiving the MenaTech Editors’ Choice Award in the “Optimum Multi-Device Gaming Ecosystem” category across the Galaxy Z Fold7, OLED TV, and Odyssey G9 display, celebrating immersive ecosystems that adapt to all types of gamers.
Omar Saheb, Vice President of Marketing and Online Business at Samsung Electronics Middle East and North Africa, said: “an experience AI Home In Dubai it is more than just a showcase of technology; It is also a celebration of the region’s spirit of creativity and innovation. Over the past three days, we’ve brought together content creators, opinion leaders, and strategic partners to explore how the era of smart homes is no longer just a futuristic idea, but a reality unfolding today. This event is in line with Samsung’s vision to enhance cooperation and drive innovation in the field of connected living, meeting the needs and aspirations of modern homes. “Together, we are helping to shape a future where homes are not just smart, but personal, sustainable, and inspiring.”
A smarter home…room by room
The three-day event was a dazzling journey through five carefully designed spaces, each with a different story about how Samsung’s AI-powered innovations adapt to the rhythm of modern life. In the living room, Vision AI turns entertainment into a fully personalized experience, while the bedroom becomes a haven for relaxation and better sleep thanks to SmartThings and Galaxy AI. The home gym studio provided a personalized fitness experience thanks to Galaxy AI training capabilities. In the kitchen, Bespoke AI demonstrated how everyday tasks can be transformed into simple, seamless steps. In the gaming room, players lived an immersive experience with advanced display technologies and devices that provide an unprecedented level of immersion. Together, these spaces form an integrated canvas for a future in which technology enhances every corner of life.
In addition to showcasing the latest technologies, the event was filled with a series of lively and exciting experiences. He hosted a technical forum entitled “Designing the future of the home with artificial intelligence” Featured by Justin Harper, Editor at ITP Media, and Marmar Al-Hilali, Architect and Entrepreneur, to discuss the intersection of design and technology. Chef Shaheen, founder of the restaurant, was also impressed Yabatreat guests to modern oriental dishes using Galaxy AI and Bespoke AI. Samsung joined forces with Meta to organize a workshop for content makers, empowering influencers with new skills, in addition to launching the Content Creator Challenge, where participants competed to present the best content ideas about the “smart home with artificial intelligence” to win distinctive prizes. The event concluded with a gaming championship. “Battle of the Best FC26“ With the participation of the most prominent regional players on Samsung mobile devices and screens.
A vision inspired by everyday life
Through the AI Home trial in Dubai, Samsung showcased an integrated model of connected living based on openness and intelligence across devices and everyday process. This vision is centered on accessibility, ensuring that more homes in the region can benefit from the convenience and innovation provided by artificial intelligence. Samsung affirms its commitment to expanding its ecosystem, strengthening its partnerships, and continuing to reshape how people live, create, relax, and communicate in the homes of the future.
