Valeo, the leading financial services technology platform in Egypt, announced today the signing of a sponsorship contract for emerging Egyptian champion Talia Islam Ahmed, ranked first locally in the under-11 category in squash. This cooperation comes within the framework of Valeo’s strategy to support young talents and invest in the future of Egyptian sports, which reflects the company’s commitment to strengthening the new generation of athletes and enabling them to achieve outstanding achievements at the local and international levels.
Talia Islam Ahmed, who is not more than ten years old, has achieved exceptional achievements on the local and international sports scene, as she was crowned with the Egypt International Squash Championship for the under-11 category, in addition to the Egypt Cup and the Giza and Cairo Championships for the junior category, before representing Egypt in major international tournaments, including the British Open Junior Championship, after a series of continuous successes under the supervision of the Egyptian Squash Federation. Joining Wadi Degla Club played a pivotal role in refining her skills and developing a strong competitive mentality, which enabled her to excel and lead from an early age.
In this regard, Salma Abdel Hamid, Head of Marketing at Valeo, said: “Supporting young Egyptian talents like Talia represents one of the basic pillars of the company’s strategy to invest in future generations. Her honorable achievements are clear evidence of the level of Egyptian excellence in the sport of squash on the international level, and we are proud to be part of her successful sports career.” She explained that the partnership is not just a sports sponsorship, but rather embodies Valeo’s long-term vision in building a sustainable system to support young talents and enhance their presence on the international scene.
This initiative confirms the vital role of local brands in enhancing national identity and contributing to the development of Egyptian sports, as this step comes within a series of Valeo’s efforts to support prominent talents, which previously included players such as Hana Gouda in table tennis and Mahmoud Hosny in weightlifting, which reflects the company’s commitment to developing sports and talent at various levels.
In addition to the sports dimension, this partnership highlights Valeo’s vision for excellence and innovation outside the scope of financial services, by supporting Egyptian youth aspiring to reach international competition platforms. This coincides with the company’s strategy to provide innovative and comprehensive financial solutions to individuals and companies, including buy now and pay later services, soft loans, savings and investment programs, and new payment cards in cooperation with Visa, which strengthens its leading position in the Egyptian financial services market.
Through this initiative, Valeo emphasizes that investing in young sports talent represents an integral part of its societal mission, and that supporting such stars reflects its long-term commitment to supporting Egyptian excellence in various fields.
