While Apple, Samsung, and Garmin comfortably share the smartwatch market among themselves, Mita is preparing to enter this highly competitive market soon, with a focus on health and artificial intelligence features.
Rumors about the first smartwatch from Meta, the parent company of Facebook and Instagram, have been swirling for years. A dual-camera prototype was reportedly canceled as early as 2022. A year later, a leak finally revealed the design of the “Meta Watch V2,” a completely unusual model that features a square display with heavily rounded corners, a selfie camera inside a notch, and a camera on the back.
The idea was that the smartwatch could be magnetically detached from the wristband to be used as a camera. In early 2025, Bloomberg reported that Mita would launch a smartwatch the previous year. While the company was not able to achieve this completely, according to “The Information” website, the device is expected to finally see the light in 2026. It is said that the focus is now shifting away from cameras towards health tracking features and artificial intelligence.
This smartwatch, codenamed “Malibu 2″, is expected to hit the market before Meta’s upcoming mixed reality glasses. Meta has enjoyed particular success in the wearables sector with smart glasses such as the “Meta Ray-Ban Wayfarer”. However, the smartwatch market is much more competitive, with tech giants such as Apple, Samsung and Google already having established successful smartwatch series, while manufacturers such as Garmin are said to be offering more specialized products. Meta is trying to differentiate itself from these competitors with innovative AI features.
