Samsung announced that it will hold a special event before the launch of CES 2026, during which it will reveal its vision for the Device eXperience (DX) division for the year 2026, in addition to reviewing new experiences based on artificial intelligence. This announcement comes as part of the company’s preparations to highlight its most prominent innovations for the new year.
Samsung intends to hold The First Look event two days before the start of CES 2026, specifically on January 4, inside the Latour Ballroom at the Wynn Las Vegas hotel.
The keynote will be led by CEO and Head of DX, TM Roh, along with a group of the company’s most prominent leaders. The event will also be broadcast live on the Samsung Newsroom platform and the company’s YouTube channel.
During the event, Samsung is expected to reveal details of the availability and price of the Galaxy Z TriFold phone globally, in addition to announcing new TVs, smart home products, and a number of other electronic devices aimed at improving the user’s daily experience.
