During CES 2026, Samsung held a “FAST Forward” session to showcase the impact of new streaming models on the future of TV, focusing on the rise of free ad-supported TV (FAST), the role of creators, and live and interactive streaming experiences.
The session highlighted how FAST helps simplify the viewing experience and combat subscription fatigue, while integrating traditional and subscription models to expand content reach and increase value without impacting performance.
The discussion also demonstrated how creators can turn their digital content into viral TV productions, such as Smosh’s experience with Samsung TV Plus.
Samsung also emphasized the importance of interactive experiences and live broadcasting in transforming viewing from a passive activity into a shared experience that enhances communication and cultural engagement, with a focus on content that brings the audience together and creates real value.
