The last Asus smartphones date back to February last year, when the company launched the Zenfone 12 Ultra. Accordingly, many expected Asus to soon reveal the Zenfone 13 Ultra or the ROG Phone 10 series, but a new report carries disappointing news.
The report reveals that Asus will not launch any new smartphones this year. It is said that this information came directly from the company itself, which at the same time confirmed the continued provision of maintenance services, software updates, and warranty for current devices without any problems.
The reason for this decision remains officially unclear, but many speculations point to weak sales of Asus phones during the recent period.
Therefore, it seems likely that the company has decided to redirect its focus and investments towards the PC market, where it has a larger market share and stronger presence compared to the smartphone market.
