Vodafone was able to win the bet, I miss you.. because its announcement in Ramadan 2026, cracking the code that all grocery brands have been trying to reach for years.
The game was not just a huge budget or a lineup of stars, the game was in the spirit that returned as soon as the absent present star, Abla Kamel, appeared.
The appearance of “Aunt Abla” – as many stars like to call her – was truly a masterstroke or truly the final blow, because she is not just an actress, this is a case of nostalgia and rare credibility that made the phrase “Oh, I miss you” touch your heart from the first second.
The real intelligence in Vodafone’s advertisement is the emotional marketing that makes you feel that the company is not selling you a package. This tells your story and reduces the “after-breakfast selection” and the busyness of your day. This is the pinnacle of intelligence in creating loyalty to the brand.
The advertisement reached astronomical numbers and broke the barrier of 300 million views, but what is more important than the number is the natural spread that made people search for the advertisement and watch it once and ten times because of the positive words that were said.
Indeed… Vodafone has proven that no matter how advanced technology is, the human connection will prevail… emotional communication and feelings are the most valuable currency… so we can say bravo to Vodafone that you knew how to choose the right key to our hearts.
