Sunday 15/February/2026 – 02:13 AM
The Saudi Professional League “Roshen” is witnessing an unprecedented boom in the level of competition and global attendance, driven by major deals that have attracted the attention of the world, and with the escalation of news about the possibility of Egyptian star Mohamed Salah moving to one of his clubs, and questions are increasing about the amount of influence that a player with his artistic and marketing value may have within the competition.
In this report, Cairo 24 monitors the most prominent gains expected from the potential deal, according to a comprehensive technical and economic reading.
Mohamed Salah raises the quality of competition
Salah’s joining represents a qualitative leap in the offensive performance of any team wearing his shirt because he possesses many skills such as speed, decisiveness in front of goal, and creating chances, which give the front line great diversity. His European experiences will also be reflected in the rhythm of the matches and their tactical format, and the presence of a player of this value will force the rest of the clubs to raise their technical level, whether through contracts or performance development, which will lead to a stronger and more balanced league, and enhance its attractiveness continentally and internationally.
Unprecedented global marketing momentum
Salah is considered one of the most influential stars of the game at the public level, and his presence will create a boom in the marketing power of the league, and his popularity extending from the Middle East to Europe and Asia will double viewership rates, and open the doors to new sponsorships and media partnerships. T-shirt and ticket sales will also increase, and he will turn into an advertising face for the competition, similar to the influence made by international stars who preceded him in the competition. If the deal is completed, it will be directly reflected in the market value of the league, the rise in broadcast rates, and the increase in digital subscriptions. The expansion of advertising presence are all factors that increase revenues, and attracting a name like Salah will enhance the confidence of foreign investors in the Saudi football project and support plans to transform into one of the strongest leagues outside Europe.
An influential cultural and public dimension
Salah has an influence that goes beyond football, thanks to his symbolism in the Arab and Islamic worlds. His presence will enhance the public connection to the league, inspire the youth group, and give the competition an additional cultural dimension. It will also contribute to building a broader communication bridge between the Arab fans and the tournament, which supports its popular and media spread. In the end, contracting with Mohamed Salah will not be just technical support, but rather a strategic step within the project of transforming the league into a global football brand, and a deal of this size is capable of consolidating the tournament’s position among the Arab world. Major leagues, opening broader horizons for sporting and economic growth.
