Friday 30/January/2026 – 02:35 PM
Emirati businessman Mohamed Alabbar is planning to acquire the Four Seasons Resort in Marrakesh, which is a huge event for the Moroccan market and the global luxury hospitality sector.
Mohamed Alabbar plans to acquire Four Seasons Marrakesh
The Emirati businessman is working to bring about a qualitative shift in prominent landmarks, with great confidence in the growth of luxury tourism and real estate in Morocco.
Emirati businessman Mohamed Alabbar, founder of Emaar Properties and Eagle Hills, is seeking to acquire the Four Seasons Resort Marrakesh from a foreign investment company, in a milestone in the process of modernizing the Moroccan hotel industry and securing strategic assets.
This move comes after a series of corporate acquisitions by Actis and Westmont Hospitality, which focused on financial and operational improvement, starting with Alabbar a new cycle of value creation based on integration, long-term planning and synergy between the real estate, tourism and commercial sectors.
Alabbar adopts a smart approach to asset management, going beyond the traditional concept of hoteling, to transform the facility into a pivotal center within an integrated system that includes distinguished residential properties and unique retail experiences.
This investment model aims to prolong the length of visitors’ stay and increase individual spending, by integrating international brands with entertainment and cultural offerings, which enhances Marrakesh’s position as an ancient tourist destination capable of permanent renewal and attracting qualitative investments that withstand economic fluctuations, according to the French website Le Descq.
This deal reflects the increasing influence of Gulf capital in the Moroccan tourism sector, with a clear trend towards seizing symbolic and tangible assets that are difficult to replicate.
This investment is a testimony of confidence in Morocco as a safe haven thanks to its political stability and the clarity of its overall economic vision, in addition to the development of the air travel sector and its strategic location as a link between Africa, Europe and the Middle East, which makes it an ideal destination for experiential and upscale tourism.
The Alabbar acquisition is expected to set an investment precedent that stimulates interest in high-quality hotels and mixed-use assets in the Kingdom.
These moves contribute to redefining the criteria for evaluating and managing luxury tourism, which consolidates Morocco’s position as a regional platform for distinguished tourism investment, and opens the door to more strategic alliances aimed at developing major projects that combine global luxury with local cultural identity.
