Wednesday 11/February/2026 – 01:18 AM

















The international fashion brand H&M published a group of pictures on its official page on Instagram, which it said came within the framework of its support for diversity and freedom of expression, as pictures appeared of male and female models embracing each other in shots promoting homosexuality.

International fashion brand H&M promotes homosexuality

The brand published a black and white advertising photo of two models wearing simple pieces, embracing each other, signed by Victoria and Isabella, and also published photos of two men embracing each other.

The pictures sparked controversy among the page’s followers, as a number of users considered that the campaign supported homosexuals, which was met with a widespread wave of criticism in the comments, which included objections and rejection of the content and message of the pictures.

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