Google begins testing a verification-like logo for email
Google announced a wide range of security improvements directed at its services G Suite including some we’ve heard about like Google Meet admin changes, but one of the biggest announcements has to do with Gmail. The company announced last year that it had joined the Brand Indicators for Messaging Identification (BIMI) group (Verizon Media, the parent company of Engadget, is also part of the group), which is pushing an email specification that adds brand logos to authenticated emails.
In practice, it looks a lot like the verified sign that has spread across social media, but it differs in its working principle. You will not see anything blue as on Facebook or Twitter, so the logo of the company that sent the email to another party will be located at the bottom of the email, as shown above in the image, as happened with CNN’s email.
Emails are authenticated using the existing DMARC system, and Google said it will start a beta program for the new technology inside Gmail “in the coming weeks,” so don’t be surprised when you see these kinds of indicators popping up at the bottom of your email.
Source: engadget
