An internal Amazon email seen by The Verge confirms that the Prime Day shopping event will take place on October 13 and 14, and that the company will make an official announcement on September 27.
In a separate internal email, Amazon warehouse workers were told that no new leave requests would be accepted between October 13 and October 20, indicating that the company needs all hands on deck for Amazon Prime Day.
An Amazon spokesperson said in an email to The Verge that the company has not announced any dates for Prime Day.
“Stay tuned for more details about Prime Day,” the spokesperson said, adding that customers can ask Alexa devices to keep them updated about Prime Day.
The e-commerce giant is keeping a tight rein on any leaks related to this year’s Prime Day, which was postponed from July due to the coronavirus pandemic.
A promotional poster from personal care company Braun that appeared last week offering Prime Day deals “in mid-October” also disappeared from several sites after an inquiry from The Verge.
At this point, Amazon will only confirm that Prime Day will be in Q4, which means sometime after October 1st.
Whatever the date, Amazon will likely want to prevent Prime sales from overlapping with Black Friday.
According to Tamebay, a publication for third-party Amazon sellers, Black Friday deals are expected to start appearing on Amazon somewhere around October 26 and continue for several weeks.
In the past, Prime Day started on a Monday; Last year’s tribute to consumerism ran for two days. Analysts estimated that Prime Day 2019 brought in about $6 billion.
We also note that Amazon warehouse workers organized a strike on Prime Day last year to protest working conditions at the company.
