L’Oréal announced a new line of beauty devices during CES 2026 in Las Vegas on January 5, 2026, most notably a flexible LED mask that resembles human skin, along with other skin and hair care tools. The flagship Cellovation Flexible LED Mask is the first fully flexible LED mask that adheres to the face like a second skin, with an ultra-thin design that allows for natural movement during use.
The mask contains hundreds of small LED lights covering the entire face, with red and infrared light technology to stimulate collagen production and reduce wrinkles and inflammation, and is activated for 10 minutes daily. It runs on a rechargeable battery that lasts for weeks, and with a phone app to customize programs according to skin type. L’Oréal also announced the AirLight Pro hair drying device with infrared technology to reduce damage, and the Colorsonic device for precise hair dyeing at home.
In practical experience, the mask showed comfortable adhesion without a heavy feeling, with even illumination covering difficult areas such as around the eyes and mouth, and a feeling of pleasant warmth during operation. The mask is promoted as a comfortable alternative to traditional, rigid masks, especially for daily use.
L’Oréal has not announced specific prices for the products, but it is expected that the price of the main mask will range between 300 and 500 US dollars, with availability in the markets during the second half of 2026, starting in the European and American markets.
