The issue of companies like Apple and Google monopolizing software distribution channels has long been a topic of debate. In the United Kingdom, a court recently ruled that Apple abused its market power in the App Store, charging excessively high prices through its 30% commission, known as the “Apple tax.”
However, Apple disputes the ruling and has filed an appeal. The court determined alternative proportions that were fairer in its opinion, considering that 17.5% for app sales and 10% for in-app purchases were more appropriate than the usual 30%.
Apple, in turn, sees things differently, considering that the court relied on a “wrong vision” about the application economy, noting that the App Store contributed to supporting the British economy with more than $55 billion in 2024 alone, and also provides a safe environment for developers. Furthermore, the company pointed out that many developers only pay a 15% commission.
If Apple’s appeal fails, it could lead to a wave of similar lawsuits against Apple and Google. It’s not just clients who are rejecting fees, developers are also waging their battle against high commissions.
In another lawsuit, more than 2,000 developers are seeking damages of up to £1 billion, accusing Apple and Google of disproportionately burdening small studios through arbitrary kickbacks. Accordingly, British courts may become a major challenge for Apple and Google in 2026.
