When Instagram Professional Accounts are linked to a Facebook Page and you choose to link to a Facebook Page, this allows you to use your Professional Account for ads you create on Facebook. If you choose not to link your Facebook Page to your professional Instagram account, you won’t be able to get the most out of the business tools available to you, so Facebook recommends doing so to get the most out of its features.
How to add a Facebook business page to your professional Instagram account:
Facebook recommends that its users who have business pages on Facebook link them to their Instagram accounts to benefit from the professional tools it offers, including:
- Promote posts and stories.
- Create and run ads to appear on both platforms.
- Advertising from a Facebook page with the ability to reach more people on Instagram.
- Being able to use the payment method you use on Facebook on Instagram
- Manage messages across Instagram and Facebook from a unified inbox.
- Sync business contact information, and edit contact information for both accounts from one account.
Before adding a Facebook page to your Instagram account, make sure to convert your Instagram account to a business account, and you must also be an admin of the page you want to connect to, then follow these steps:
- Go to your Instagram account.
- Choose (Edit Account) Edit Profile.
- Under the Public Business Information section, click on the Page option.
- Choose one of your pages that you would like to connect to, or choose Create a New Facebook Page.
