Fire Housing and Development Bank An innovative advertising campaign during the holy month of Ramadan, under the slogan: “The news is not new, but to increase confirmation, for those who know and those who do not know, the Housing and Development Bank provides you with all banking services,” in a step aimed at strengthening its presence in the Egyptian banking market and clarifying the diversity of its banking services available to individuals and companies.
The campaign came to correct the traditional mental image associated with the bank, as its name was associated for a long time with the urban development and real estate financing sector only, due to its pioneering role in supporting the housing sector and financing residential units. However, the bank already offers a wide range of competitive banking services, including various bank accounts, credit cards, personal loans, project financing, and car loans, in addition to digital banking services that allow financial transactions to be managed easily and at any time.
The campaign seeks to highlight the competitive advantages offered by the bank, such as ease of procedures, various financing programs, and savings accounts with different returns, to give customers multiple options to manage their savings and meet their financial needs in a flexible and easy manner.
The campaign also relied on the participation of a group of stars and prominent artistic and media personalities to deliver the message in an attractive and close way to the audience, as the advertisement is headlined by the star Khaled Al-Nabawi, along with Hoda Al-Mufti, Salma Abu Deif, Jihan Al-Shamasherji, Ahmed Abdel-Wahab, sports journalist Ibrahim Fayek, and artist Muhammad Radwan. The stars appeared in various scenes that reflected daily life situations, while highlighting some of the banking services provided by the bank, which gave the advertisement an entertaining character and helped deliver the message in a simple and quick way.
The bank’s management indicated that the campaign aims to confirm that the Housing and Development Bank is not only specialized in real estate financing, but rather provides an integrated set of banking solutions that meet the needs of individuals and companies in daily life transactions and their future financial plans. The campaign also seeks to establish a modern and comprehensive image of the bank, thus enhancing its leadership position in the Egyptian banking market, bringing it closer to customers, and supporting its strategic vision of becoming one of the most prominent banking options in Egypt.
