The latest technical leaks revealed new details about Apple’s first foldable phone, which is scheduled to be launched later this year. It is expected that this device will represent the latest addition to the Ultra category that the company offers to its customers, and will come at a high price that may approach the $3,000 barrier for versions with the highest specifications, becoming the most expensive in the brand’s history.
Journalist Mark Gurman explained that the first foldable phone from Apple will fall directly into the lineup of leading Ultra products, to stand side by side with other powerful devices such as the Apple Watch Ultra, the CarPlay Ultra system, and Ultra M-series processors. Based on this clear marketing strategy, expectations indicate the possibility of launching this innovative device officially under the name iPhone Ultra, or perhaps bearing the name iPhone Fold to reflect the nature of its unique design.
Regardless of the final name that this pioneering device will bear, all leaks agree that it will be a very expensive investment for users. Current estimates indicate that the starting price of the phone will start at about $2,000 to compete with powerful phones such as the Samsung Galaxy Z Fold 8 and Oppo Find N6. This number does not seem surprising given the nature of this category, as the price of the Samsung Galaxy Z Fold 7, for example, starts at $1,999 in the American market.
But the real surprise lies in the prices of the versions with maximum specifications, as an informed Chinese source reported that the cost of Apple’s foldable phone may exceed 20,000 Chinese yuan when equipped with the highest available storage capacity. This huge figure is equivalent to about 2,900 US dollars, which makes it significantly more expensive than the most powerful competing phones currently available in global markets, setting a new standard for the prices of high-quality smartphones.
To illustrate the size of this large price difference, a quick comparison can be made with the most expensive version of the Samsung foldable phone in the same market. When the Samsung Galaxy Z Fold 7 phone is equipped with a storage capacity of 1 TB, its price in China is 17,499 Chinese yuan, which is approximately 2,550 US dollars. These numbers confirm that Apple is planning to target a very specific segment of users who are willing to pay large sums in exchange for getting the first experience with Apple’s foldable screen technology.
