Apple recently launched a new range of products to expand its portfolio in the laptop, smartphone and tablet markets. In light of the current market, which suffers from a significant increase in the prices of random memory and storage space, the company surprised everyone by offering the MacBook Neo computer at a price of $599, and the iPhone 17e phone at the same price, to be accessible to the masses, which indicates that the company is ready to bear the additional costs to gain a larger market share and expand its user base.
Technical analysts expected that the company would maintain the same pricing strategy with its upcoming phones. Analysts indicated that Apple may keep the prices of its smartphones that will be launched in the second half of this year unchanged, as the company is expected to detail the launch dates this time to offer only the iPhone 18 Pro and iPhone 18 Pro Max versions this year, while postponing the launch of the standard version of the iPhone 18 until 2027.
Experts believe that Apple may choose to bear the cost again and offer the phone at a price similar to the current basic version to attract more users. The analyst believes that price stability will allow the company to significantly expand its market share, which will bring it huge benefits and sustainable gains when its features and services based on artificial intelligence technologies come into full effect and become an essential and indispensable part of the daily user experience.
Despite these positive expectations, only a few days will be enough to reveal whether the Pro versions will avoid any price increases or not. Apple is expected to officially announce its new phones during next September, as is its annual habit, as leaks indicate that these pioneering devices will come loaded with interesting internal upgrades and noticeable improvements in performance and photography, while retaining the same familiar external design language that appeared in previous generations without fundamental changes.
The analyst explained that the estimated shipments of the MacBook Neo computer during the year 2026 may be slightly lower than expected due to the delay in entering the mass production stage for three months, but it will achieve strong sales thanks to its attractive price. He added that MacBook Air computers will need a few additional years before adopting OLED screens, perhaps by 2028 or 2029, while total shipments of MacBook computers for 2026 are expected to reach 25 million units.
