Recent reports from Bloomberg revealed a lower-than-expected sales performance for the Nintendo Switch 2, especially in the United States, ahead of the holiday season, despite continued relatively strong demand in Japan thanks to its lower price there.
This slowdown prompted Nintendo to reduce production plans for the first quarter of 2026 from 6 million to 4 million units, with production expected to be reduced during April as well. Rising DRAM costs may also increase the price of the device, which could further negatively impact demand.
In light of these data, expectations indicate the possibility of accelerating the launch of improved versions of the device, such as a version equipped with an OLED screen, earlier than planned.
Nintendo is likely to follow its previous strategy, as it launched gradual updates for the first Switch device, starting with improving battery life, then releasing the cheaper Lite version, all the way to the OLED version that provided a larger screen and improved design.
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