According to a recent letter distributed by Lenovo, the company will soon introduce price increases affecting the IDG and ESG groups responsible for commercial PC and data center infrastructure, respectively. This was done, unsurprisingly, to keep up with the volatility surrounding the D-Ram industry in particular.
According to a message shared with CRN, Lenovo revealed that the current market scenario, especially the DRAM pricing crisis, has made it necessary for the company to raise prices across its commercial PC and server lineups. The company has communicated the same matter with its partners, to encourage them to make their purchases before the price increases take effect in March.
Lenovo’s North American president, Ryan McCurdy, even went so far as to say there was no way to avoid having to adjust prices, leaving room for more adjustments in the future depending on supply and demand. However, it cannot be denied that the action of informing customers well in advance of the price increase was the right move, at least from an ethical point of view.
However, as revealed by a customer who did not wish to be named, Lenovo reserves the right to reprice orders that do not ship by March 31, even if orders were placed within February. The ongoing AI hype train has claimed many casualties, with many OEMs already announcing price increases to keep up with industry trends.
Furthermore, Lenovo’s ESG Group, which looks after the company’s data center business, will see revised pricing windows of 14 and 30 days for its internal and external bidding platforms. It goes without saying that the above conditions are subject to further change, also depending on market conditions. Certain product assortments have also been restructured, and other changes have been made to configurations to simplify the ordering process for customers, according to CRN.
