Fender Audio, part of the famous musical instrument brand Fender, has announced its plans to launch a new line of wireless Bluetooth speakers and headphones during CES 2026, which is being held in Las Vegas. This announcement represents the company’s strong return to the consumer audio accessories market after a years-long absence, as it recently focused on professional products for musicians.
This move comes as part of Fender’s strategy to expand its presence in the consumer market, leveraging its rich heritage in making electric guitars and iconic amplifiers. According to the report, the new collection will include portable speakers and headphones, focusing on the high-quality sound that the brand is known for, in addition to stylish designs inspired by its classic music products. The products are expected to integrate state-of-the-art Bluetooth technologies with long-lasting, weather-resistant batteries, to suit everyday and outdoor use.
Fender has yet to reveal precise details about specifications or pricing, but the report indicates that the products will be available to the public during 2026, with prototypes likely on display during the show. The move is seen as an attempt to take on brands like Bose, Sony and JBL in the wireless speaker market, capitalizing on Fender’s popularity among music and rock fans.
