Apple is preparing to host a special “Apple Experience” in New York, London, and Shanghai next Wednesday, March 4, but it will not be a traditional press conference. Instead, the company will let journalists experience the new devices firsthand, which will be announced in the days leading up to the event.
Bloomberg’s Mark Gurman notes that we will see several announcements between March 2 and 4, via press releases. Apple is expected to unveil the new iPhone 17e alongside the new iPad and MacBook devices.
This will include a new basic iPad equipped with the Apple A18 processor, along with new versions of the 11- and 13-inch iPad Air powered by the Apple M4 processor.
As for MacBook devices, Apple is expected to finally unveil the long-rumored basic MacBook (J700) equipped with the A18 Pro chip, with multiple color options, including yellow, green, and blue, with the possibility of pink, silver, and dark gray being available, as some previous leaks indicated. New versions of the MacBook Air and MacBook Pro are also expected to be launched with upgraded M5, M5 Pro, and M5 Max processors.
Daring Fireball’s John Graber expects new products to roll out day by day, anticipating the launch order: iPhone 17e on Monday, then iPads on Tuesday, and finally MacBooks on Wednesday.
