Amazon announced changes to the highest subscription tier of its Prime Video service, renaming it to Prime Video Ultra and raising its monthly price.
After the new change, the price of the ad-free subscription increased from $2.99 to $4.99 per month. This category is higher than the basic subscription that users usually get within the Amazon Prime subscription.
On the other hand, Amazon has added several benefits to the new category, as subscribers can now watch content in 4K/UHD resolution with optional support for Dolby Vision and Dolby Atmos technologies.
The company also increased the maximum number of devices that can watch at the same time to five, in addition to increasing the number of downloadable items for offline viewing to 100.
The basic Prime Video subscription, which is included with Amazon Prime, has also received some improvements. Although content continues to be broadcast at a maximum resolution of 1080p, Dolby Vision is now supported in some titles.
However, Dolby Atmos support is still limited to the Prime Video Ultra subscription, and ads will still be present in the base tier.
Amazon also doubled the content download limit in the Basic subscription from 25 items to 50 items. In the United States, an Amazon Prime subscription costs about $14.99 per month and includes the basic version of Prime Video, while a Prime Video Ultra subscription requires an additional $4.99 per month.
