Facebook’s plans to use WhatsApp for ads are still in place, but it is waiting to integrate Messenger and WhatsApp with Instagram.
While Facebook relies on its primary income from the advertising policy it follows with its main platform and the applications it owns, such as Instagram, it still pays millions on WhatsApp, which is the most famous messaging application, without achieving a financial return in return, as is the case with the rest of its services, but this matter may change in the near future according to the company’s plans.
Facebook is seeking to place advertisements in the WhatsApp application, specifically within the status feature similar to the Stories feature on Instagram and its parent network.
But as it seems, the process will not take place until the plan to unify its main applications is completed. Messenger, Instagram, and WhatsApp within a connected messaging system. The company was seeking to unify the messaging system in its three applications, which are considered among the most famous applications in the world in the field of messaging and social media. However, this step could cause harm to the privacy of users of one application alone if they are not willing to work on one of the company’s applications.
This angered some members of the US Congress, the US Federal Trade Commission, and protection experts at the time, especially after the data leak scandals. Facebook aims to target users on WhatsApp by linking their activity through accounts on the main network that are identical to the WhatsApp number.
Although the company is seeking to place ads, the process of integrating applications may take years, so the ads will not appear soon. It is noteworthy that at the beginning of the year, reports appeared about Facebook’s intention to stop seeking to place ads in WhatsApp conversations, but it appears that it will place them in the status feature only. Source: The Information.
