Apple recently acquired MotionVFX, a company specializing in Final Cut Pro add-ons, in a move that reflects a new trend towards enhancing professional content creation tools.
This acquisition comes after the launch of the Apple Creator Studio service, which will likely integrate MotionVFX templates and their effects into the service’s features, to provide a more integrated experience for content creators.
In a broader context, this move indicates a renewed interest from Apple in developing its professional software, especially with a subscription model that guarantees ongoing revenue.
It also reflects the company’s orientation towards investing in services that can be directly profited, rather than taking risks in new areas without a clear return.
On the other hand, this trend raises questions about the future of Apple’s artificial intelligence features, and the possibility of linking them to subscriptions such as iCloud+, especially with the expansion of its cloud-based services.
