Adobe and Nvidia announced a strategic partnership to develop the new generation of the Firefly artificial intelligence platform, in a move aimed at transforming creativity and marketing tools.
The platform will see a deep integration of Nvidia technologies, including CUDA libraries, advanced models, and artificial intelligence tools capable of performing tasks semi-autonomously, from search to content creation.
The two companies are also working on developing solutions based on “3D digital twins,” which allow the creation of advertisements and visual content using virtual models of products instead of physically photographing them.
These technologies are set to extend to key Adobe applications such as Photoshop, Premiere Pro and others, with a focus on improving production quality and workflow speed.
